Challenge Media Group in classic terms is a digital media agency based in Charlotte, North Carolina that specializes in mobile and web application development, with a focus on social interaction.
That description, while accurate, only tells part of the story, the WHAT we do, a little bit of the HOW we do it, but nothing about our WHY. WHAT, HOW, and WHY are the three ingredients of an idea called ‘The Golden Circle’. At the center of the ‘circle’ is WHY, the idea that your core emotional reason for existing is really what drives motivated action inside the company (officers and employees) and outside the company (customers and investors).
This idea had a profound impact on our company during it’s initial stages, and really helped us shape the conversation about what kind of company we want to be, our name. It has even inspired the theme of our new website, everything on there is in terms of WHAT, HOW, and WHY.
So what is our WHY? What is the reason we’ve launched down this digital path? The first answer is encapsulated somewhat in our name, Challenge! Challenge everything is a slogan from the video games of our youth, and if it weren’t trademarked, would be our official motto. We believe in challenging the assumptions so many of us make when planning, building, or promoting a product. Funnily enough, simply asking WHY can be all it takes to grind a process to a halt, or to launch it in a totally new and radical direction. Beyond this (hopefully) productive contentiousness, we love dreaming up new ideas and ways for people to connect, and then building them. The satisfaction of a newly launched website or app for us is, professionally speaking, second to none.
So there you have it, with any project, we believe in first asking the question, Why? We do it because it brings clarity to the purpose of the project. We do it because it can help remove bad thinking from the process. Most of all, we do it because it helps us connect the project with that place inside us all that needs to be inspired.
Thanks for reading and we’ll see you on the journey,
Duncan Mapes
Principal, Challenge Media Group
For more on the ‘Golden Circle’, read ‘Start With Why’ by Simon Sinek.
or
Click Here to watch Simon Sinek’s TED talk.
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